Attila is a chef and hospitality consultant with extensive experience leading acclaimed kitchens and launching and developing high-profile restaurants that thrive both operationally and financially. Having worked across some of London’s most respected restaurants as well as founding his own venture and working internationally in the private sector, he brings a knowledgeable, strategic and hands-on approach to every project.
Most recently, Attila was Head Chef and part of the opening team behind One Club Row and The Knave of Clubs in Shoreditch, where he developed the food concept, built the kitchen team and established the operational systems. Both openings quickly earned press and industry recognition, including a “One to Watch” mention in the National Restaurant Awards 2025.
Previously, as Head Chef at Allegra, one of London’s most celebrated restaurants and a National Restaurant Awards Top 100 destination in both 2022 and 2023, he led a produce-driven kitchen renowned for its seasonality, consistency and attention to detail. His work centred on menu development, kitchen systems, and operational structure creating environments that are both creative and financially robust.
Earlier in his career, Attila was part of the opening team and Sous Chef at Chiltern Firehouse. Working in one of London's most influential restaurant kitchens shaped his approach to high-volume service, disciplined kitchen leadership and consistently exceptional standards.
Attila Gellen
Alice is a communications and brand consultant, helping businesses build and shape brands with lasting impact. With experience spanning both the operational and communications sides of the industry, she offers a holistic understanding of how successful hospitality brands are developed, positioned and sustained.
Most recently, as a freelance consultant, Alice led global activations for Chef’s Table in partnership with Airbnb Experiences collaborating with acclaimed chefs and restaurants across multiple international cities. Alongside this, she supported projects for London On The Inside digital magazine and various restaurant communications agencies.
Previously, as Head of Press at a leading London PR agency, Alice led communications for the hospitality portfolios of some of the capital’s most prestigious estates, including Shaftesbury Capital and Sloane Stanley Estate. She also worked with independent brands including Chew on This Restaurant Group, Poppies Fish & Chips, Chef Billy Stock and Kathryn Sargent Bespoke Tailoring. Through strategic communications and brand storytelling, she helped clients strengthen their reputation, connect with the right audiences and support long-term business growth.
Alice’s career began front of house in restaurants and the private sector. This foundation continues to inform her communications work, giving her a well-rounded appreciation of the high-pressure challenges faced by hospitality businesses.
Alice Rance
Attila and Alice have worked together on several occasions. In 2019 they opened Kovaszos Restaurant in Budapest, gaining acclaim in Forbes Magazine and placed #63 in the Top 100 Restaurants in the country. VELED is their newest venture, a culmination of their experience and expertise, supporting businesses navigate challenges, build financially sustainable operations and strengthen their identity.
